People open a funeral home website at a difficult time. They are not browsing; they are looking for specific information and want to find it straight away. These are the seven things we think every funeral home website should have.
1. A phone number you can see at once
The most important action on the website is a phone call. The number belongs at the top of every page, and on a phone it should dial with one tap. If you answer around the clock, say so clearly next to the number.
2. “What do I do now?”
Many people don’t know the first steps. A short section with guidance (who to call, which documents are needed, what you take care of) reassures people and builds trust before the first conversation.
3. A separate page for each service
Funeral arrangements, cremation, repatriation, flowers and paperwork. A dedicated page answers people’s questions better and helps Google understand what you offer.
4. The areas you cover
People search for “funeral home” together with the name of their town. Listing the areas you serve helps both families and local search.
5. Clarity about cost
You don’t have to publish a full price list, but guide prices or an explanation of what affects the cost reduce anxiety and the number of unnecessary calls.
6. Answers to common questions
The questions you hear on the phone every day deserve a place on the website. It saves time for you and for the families.
7. A calm, fast, phone-friendly design
The website should load quickly and be easy to use on a phone. The look should be calm and respectful, without unnecessary heaviness.
How to put it all together
- The phone number in the header of every page
- First steps right after the introduction on the home page
- Services in the menu and as separate pages
- Areas, prices and questions one click away
To see how this looks in practice, explore the Aurelia demo concept.