Photos on your website say a lot about your business before anyone reads a word. The good news: you don’t need an expensive shoot, just care with a few things.
What to photograph
- Your premises and entrance, so people recognise them in person
- Your team, if you are comfortable with it, in a calm and natural setting
- Your vehicles, clean and photographed in daylight
- Your chapel or farewell room, if you have one
- Products, if you offer them: wreaths, urns, flowers, on a neutral background
What to avoid
- Photos of the deceased or of families without explicit consent
- Dark, gloomy shots and heavy symbolism
- Random photos from the internet: they break copyright
- Blurry phone shots in poor light
Technical tips
- Shoot in daylight, without flash
- Landscape shots for the website, portrait for social media
- Upload photos at a sensible size; the website will optimise them
- Add a short description (alt text) for people using screen readers
If you don’t have suitable photos, a website can still look good with illustrations and calm typography, as in our demo concepts.