People looking for a funeral home often do it on a phone and under pressure. If the website loads slowly, many simply go back and choose the next result.
How to check in a minute
- Open pagespeed.web.dev and enter your website address
- Look at the mobile result, not the desktop one
- Pay attention to “Largest Contentful Paint”: how quickly the main content appears
The most common reasons for a slow website
- Large photos uploaded straight from a phone or camera
- Many plugins loading code on every page
- Off-the-shelf themes full of features you don’t use
- Cheap or overloaded hosting
- Sliders with lots of photos at the top
What helps
- Photos in WebP format, at the right size
- As few plugins as possible and clean code
- Server-side caching
- Fonts served from your own website
Speed matters to Google too: a faster website is easier to use and rated better. If yours is slow, a redesign can sometimes fix it without starting over.